WHAT IS JOLYY
JOLYY is an on-line beauty booking platform which will be upgraded using blockchain technology. Our mission is to disrupt the existing market for on-line beauty booking by providing an innovative and highly effective beauty booking platform. We will provide the beauty market with a secure, trustworthy and efficient platform, which will be beneficial for all parties – from the industry representatives to their clients.
The beauty market in Europe is generating revenues of over 100 billion EUR per year. While many other businesses are totally digitalised, this sector is still in the 20th century and most entrepreneurs are using telephone, pen and paper when organising their schedules with clients. The inefficiencies this brings are already generating losses.
JOLYY was founded in 2016 with the idea to implement and improve the business models for online beauty booking across Europe. In the very beginning, we understood that the existing platforms are imposing 20% commission for each reservation. This was an unrealistically high commission which couldn’t be rationalised. Our ambitious team decided that we can cut a large chunk of the expenses. While developing the project, we encountered many shortcomings – some we’ve managed to improve, others are still on the road. Our search for solutions led us to the decision to use blockchain technology, allowing us to realise the idea for online beauty booking platform on a global level.
Summary
From the above, it is evident that there are many shortcomings in the existing beauty
booking platforms. This is to show that a general change is needed to realise the idea for
entirely online beauty booking. That means that the time has come for an impactful
disruption of that landscape, and this is where beauty booking platforms such as
JOLYY come in.
With our new solution, Salon managers will:
- have full access to the information concerning their rating in the platform;
- receive a feasible product that will digitalise their schedule, save their time and
eventually will cut costs;
- receive on-line payments immediately;
- pay much lower price for the whole service.
Clients will schedule online their beauty procedures with Jolyy because:
- the platform is a one-stop-shop for all beauty services and salons nearby;
- Clients will have the opportunity to pay in cryptocurrency as well;
- Clients will receive JOY in their e-wallet as a reward for active participation, such as
adding new beauty salons, writing reviews and comments, recommending to new
customers and salons.
Clients will be able to convert JOY in cash or services or sell it to advertisers and ecommerce
product vendors in the platform.
Market Entry Strategy
JOLYY is going global. Our strategy would be to identify the suitable partners in order
to make a professional marketing campaign and thus attract a critical number of clients
in every country.
Since our product will be brand new for most of the markets, we will actually create a
new demand in those countries. Our aim is not to outperform competitors. We will
offer a quantum leap in value that will make competition irrelevant. The focus is on
innovating at value, not positioning against competitors. We are planning to dive in
with both feet and benefit the most from this strategy.
We will penetrate the market with a free of charge service. Customers will receive
rewards in JOY for helping vendors join the platform. By doing so, our customers
and crypto-enthusiasts will be able to earn JOY by presenting JOLYY to their local
salons. By giving trade discounts, sales promotion discounts, and any such additional
benefits to the customers along with promotions will ensure that we will penetrate the
market better. Our product will be constantly improved to answer the client’s needs. All
this will ensure the loyalty of customers and clients and the sustainability of our
product and the company itself
The future with JOLYY blockchain Beauty & Booking Platform
Our proposition will provide the following opportunities:
• Development of the world’s first beauty platform using blockchain technology
• Decrease of commission to a symbolic percentage and even its full removalWe
will propose a 2% commission for each reservation only after the ecosystem is
fully developed. It will be free of charge until then
• Stimulating the commitment of the clients through the developed bonus system
using the name of the coin
• Popularising the crypto currency among female population
• Digitalising the beauty booking market though software based blockchain
technology
• Faster transactions and lower transaction costs.
• Beauty social network
• JOLYY Store - marketplace for beauty products
Possible threats:
• Changes in government policy. Some government rules and regulations might
influence the business.
• A growing market creates opportunities for new competition and market
saturation.
• Cyber security concerns that need to be addressed before the general public
entrust their personal data to a blockchain solution.
• Time needed to train users and vendors.
• The negotiations with the leading cosmetic brands will be possible after raising
the popularity of the platform.
Roadmap
October 2016 - JOLYY founded
March 2017 – JOLYY web app beta launch
April 2017 – JOLYY mobile app launch
June 2017 – Main version release
Q4 2017 – JOY ICO and listing tokens on exchanges
Q1 2018 – Release of JOLYY 2G Beta with integrated JOY web app and scaling
in foreign markets
Q2 2018 –JOLYY 2G Main version with integrated JOY web app + JOY mobile
app launch
Q3 2018 – JOLYY Store and JOLYY live - Social platform
WHY USE JOLYY
LOW COMMISSIONS
JOLYY charges 1% commission instead of 20% (current average for the industry) and free of charge for the first year.
INSTANT PAYMENTS
JOLYY token allows instant (customer to beauty expert, beauty expert to cosmetics merchant, advertiser to JOLLY.com and JOLYY LIVE) p2p payments.
USER-FRIENDLY MOBILE APP FOR BEAUTY BUSINESS
Other platforms do not provide an easy way to fill up the schedule with the offline bookings so that those hours are unavailable for internet customers. We introduced a 3-step model (patent pending) for beauty experts to book available hours.
360° ADVERTISING
JOY token ad payments within JOLYY ecosystem (beauticians-merchants-customers). Fixed exclusive price of advertisement on the platform website for JOY token owners.
JOLYY LIVE
JOLYY is the first to offer a social platform in this industry. This will be the place where beauty experts will share their daily works and where clients will get to see what is trending and follow their favourite beauticians.
JOLYY STORE
JOLYY will not only connect beauty experts and customers, but we aim to be the first platform that also connects beauty experts and cosmetics producing companies. Through the development of the database of vendors and the implementation of JOLYY Store we will affiliate the brands to offer and sell via smartcontracts their products directly to the beauty salons.
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